Swiss Dermes Institute: web marketing and seo optimization

Company with offices in Switzerland and Italy that operates in the field of trichological cosmetics. The institute sells products and treatments for hair with the goal of making it stronger and delaying hair loss. At its centers, trichology specialists follow clients during treatments and receive them periodically to analyze results.

Goals

• Study a web marketing strategy to promote the institution online;
• Making a new Internet portal;
• Increase traffic to the new site;
• Generate leads: reservations at trichological centers;
• Increase online brand strength;
• Monitor and defend corporate reputation on the Web.
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Services

• Creation of a new blog and a new institutional site;
• Writing seo-optimized texts and articles;
• On-site and off-site activities to improve the seo ranking of sites;
• Online advertising with Google Adwords;
• Setting up and launching a social media strategy;
• Planning and launching email marketing campaigns;
• Conversion rate optimization work;
• Data analysis and monitoring with Google Analytics;
• Follow-up and supervision of online reputation.

Results

Extraordinary. The sites created and especially the blog, on which the bulk of the seo optimization work was focused, saw a dramatic increase in inbound traffic. One year later, the Swiss dermes institute has reached the top position on Google with various keywords, including the most important ones in the industry. For numerous other combinations of keywords the first page of google has been achieved. Considerable attention was paid to the “long tail,” whose keywords ended up generating significant percentages of total visits. The key strategy was to create new seo-optimized content (content marketing) to attract visitors by leveraging search engines. Through SEO positioning and other web marketing strategies, particularly adwords campaigns, conversions (appointments at the centers) multiplied, as did revenue. The opportunity to manage the company’s entire web marketing strategy and control over almost all factors affecting online traffic are behind this success.