Vinicio Boutique: international campaigns with google adwords and seo consulting for eCommerce site

Physical and online store specializing in selling designer and trendy garments from the best Italian and international high fashion designers. The online store sells worldwide men’s and women’s clothing of the most renowned international brands and some lesser-known but rigorously selected brands of high quality and design.

Goals

• Increase visitors to the online shop;
• Increase revenue generated from eCommerce;
• Growing awareness of the store in Italy and abroad.

Services

• Internet advertising with google adwords;
• SEO consulting for eCommerce site.

Results

Coupons. Adwords campaigns were developed internationally in dozens of different countries with a focus on Europe and Asia. The number of visits to the eCommerce store was significant and increased online sales. The collaborative effort focused mainly on improving the return on investment by continuously optimizing the advertising campaigns. Consulting on seo optimization provided the main guidelines for improving the site’s web positioning in Italian and English. In particular, emphasis was placed on the importance of reinforcing the synergy between seo and content marketing both at the level of product sheets and the portal’s internal blog. The collaboration was accompanied by a complete renovation of the online store, which gave the opportunity to intervene more incisively in terms of seo optimization.