CUSTOMER
Green Musical Instruments
Year
2012 / 2025
services
Web Marketing for eCommerce, SEO Consulting, Online Advertising, Google Analytics
website
verdestrumentimusical.com
Verde Professional: web marketing for eCommerce and online advertising
Well-known physical store specializing in the sale of instruments and equipment for making music. Also well stocked with accessories and sound systems. A historic accordion brand since the late 19th century, today its offerings combine tradition with the latest technology. In its store you can find quality handcrafted accordions as well as software and instruments for electronic music. For several years it has also been active online with an e-Commerce site and on Social.
Goals
- Renew the website (in 2017 new online store);
- Increase visits and online sales;
- Enhance facebook as a promotional channel.
Services
- Graphic renovation of the e-commerce site;
- Design of a new content architecture and web usability consulting;
- SEO consulting;
- online advertising with adwords;
- facebook advertising;
- Implementation of google analytics, data analysis and defining new marketing strategies.
Results
Coupons. Thanks to web marketing consulting, the eCommerce site was definitely enhanced and made efficient for online sales, leading to a significant increase in conversions. The SEO consultancy allowed to fix some of the most relevant flaws taking into account the impossibility of changing the portal framework; with additional budget available much more could be done to improve the site’s ranking with respect to many relevant keywords. In any case, inbound traffic has grown significantly as have sales. Internet advertising with google adwords aims, from time to time, to promote the sale of a small circle of products from the online shop. Facebook advertising moves in the same direction of increasing online and offline sales, with the added goal of increasing the number and engagement of page followers. Overall, the eCommerce web marketing strategies used so far have resulted in giving the company visibility on the web and increasing online sales. The facebook page has a significant following and continuously generates leads.