Tucano: SEM advertising for eCommerce site and consulting on SEO positioning

Coupons. The SEO consulting and optimization work provided, on the one hand, the guidelines to be used to adapt the online store to search engine appreciation criteria and, on the other hand, set up the optimization process of the site in various languages starting with the information structure of the content and the fundamental aspects at the code level. The results were not long in coming, paving the way for further optimization and consolidation of SEO work. Similarly, multilingual SEM campaigns with google adwords extended to major European countries were planned and implemented. Advertising on google and the network of partner sites has immediately been an important source of traffic and online sales. The configuration of web traffic analysis tools and tracking of user behavior on the site was developed with the goal of recording all actions that constitute value for Tucano by segmenting them geographically as well.