Osteria Rabezzana: local SEO catering industry

Osteria-enoteca Rabezzana is anestablished Turin restaurant that is part of a prestigious winery in Monferrato. It is located right in the center of Turin and offers Piedmontese cuisine, a rich selection of wines, and outstanding cultural and musical events. Rabezzana has opened a restaurant in London and has ambitions to open more by creating a format built on the success the restaurant is having in Turin.

Goals

• Improve site ranking on Google
• Tidy up and rationalize the use of social channels
• Increase the visibility of the wine shop-restaurant on the web particularly for local searches

Services

• SEO activities on the tavern site
• Content optimization and rewriting
• SEO optimization of social channels and Google My Business
• Counseling on the use of social

Results

All activity has centered on transforming the tavern’s website and satellite social channels into an integrated and vital ecosystem where, content, blogs and communications convey a clear and consistent idea of the distinctive qualities of the restaurant-wine bar and its activities.

After keywords were identified that correctly represent Rabezzana’s essence and offerings in the wine and restaurant industry, both the website and social media were optimized for those words in association with the terms commonly associated by web users searching for venues with Rabezzana Osteria’s characteristics.

In addition to the website, action was taken on social channels, particularly Google My Business / Google Maps.

The results were not long in coming, after only two months visits doubled, and the site continued to slowly but gradually improve its ranking on many key terms related to local searches. The SEO activity was succeeded by timely interventions of innovation of the site pages.

The collaboration continues because of the trust gained. We will update you on new activities as they arise.