CUSTOMER
Musiclab Studio
Year
2008 / 2025
services
New Site SEO, Google Ads Campaigns, Facebook Ads
website
musiclabstudio.com
Musiclab: SEO following, google ads and facebook ads, web monitoring and data analysis
Recording, mixing and mastering studio. Musiclab also provides musicians with rehearsal rooms and instrumentation for every need. An accredited professional training institution, its classrooms hold training courses to become sound engineers, produce electronic music, as well as accredited courses in Ableton, Logic Pro, Cubase and Pro Tools. Professors and collaborators are also available for private lessons upon request.
Goals
- Making a new website more usable and effective;
- Promote professional services and training courses;
- Leverage social media to reach a wider audience;
- Generate contacts and new course enrollments.
Services
- Consulting and support in creating a new, better performing website (supervision on content, communication, user experience);
- Website SEO optimization and following;
- Implementation of an analytics and tracking system for site users using google analytics
- SEM campaigns with Google Ads and Social Media Advertising;
- Web marketing strategy definition and general supervision.
Results
The collaboration has been going on for many years and has intensified over time thanks to the results obtained and the mutual trust that sustains them.MusicLab is now one of the main Italian realities in the field of training in music and a well-known recording studio in the province of Turin.The site is well positioned on google for many of the keywords, despite the strong penalization that the domain had suffered due to a malware that had affected the old site. Collaboration at this level involves optimization of new content produced and published, as well as adjustments aimed at improving the SEO quality of the site.At the same time, MusicLab invests in Internet advertising to increase the volume of visitors and potential customers.In particular, online advertising with google ads proves effective ner producing leads and final conversions. Main goal is the acquisition of training course users.Facebook advertising campaigns help increase the number of leads procured online.Online marketing activity is closely monitored through google analytics. Goals and conversions are tracked by the platform in order to evaluate the effectiveness of implemented web marketing strategies.