inmentor: web marketing consultant and SEO manager

Barcelona law firm specializing in trademark, industrial and intellectual property protection. Among other specializations, inmentor attorneys are experts in copyright, personal data protection, internet regulation, eCommerce and new technologies.

Goals

• Implementation of a new website;
• Increase visits and leads;
• Growing corporate reputation online.

Services

• Creation of a new website;
• Social media implementation and use guide;
• Consulting on web marketing and online communication;
• On-site seo optimization (Italian and English);
• sem campaigns with google ads;
• Linkedin advertising;
• google analytics integration and traffic data analysis

Results

Good but there is still room for improvement, especially the conversion rate of visits. Work on SEO positioning has already produced significant results allowing inmentor to rank on the first page of google for some keywords and between second and fourth pages on many other relevant keywords. SEO activity continues to straddle the creation of new content (new pages and blog articles) SEM campaigns with Adwords are procuring many leads and bringing “quality” visitors to the site and on target with marketing goals. Tracking users’ actions on the site makes it possible to assess the contribution of various traffic sources (seo, sem, social networks..) to the firm’s profits. The excellent collaborative understanding between web marketing consultant and law firm managers, as well as the results achieved so far, allow us to look forward to the firm’s future with optimism.