IN.SI: SEM Campaigns with Google Adwords
A Consulman SpA Group company operating in the field of management, consulting and corporate training. Within this reality IN.SI. deals with training for companies and is an accredited institution for Higher Education, Continuing Education and Orientation.
Goals
- Promote a training course online;
- Achieve contact and pre-registration.
Services
- sem campaign with google adwords;
- Landing page optimization.
Results
Advertising on google generated hundreds of visits to the course page and an increase in the number of contacts. Since there was no active tracking and monitoring system for contacts via the form, it was not possible to precisely quantify the impact of the campaign.