GetVoip: SEO consulting and link building campaign, web usability and UX analysis

Independent price comparison portal and guide to voip services, based in New York City. Site users can read unbiased reviews of Internet voice technology products and solutions. Topics include: video conferencing systems, online fax, cloud solutions for businesses, and programs and options for individuals.

Goals

• Revamp the portal by making it more modern and effective;
• improving seo ranking;
• Increase brand awareness.

Services

• on-site seo consulting;
• Analysis of site usability and directions for improving it;
• Link-building campaign (off-site seo) in 3 languages;

Results

Very good. The new portal is definitely more professional and visually appealing. The content architecture and organization of information is much more orderly and user-friendly. The design and communication have been enhanced. Improvements in terms of optimizing the site for search engines are evident. SEO guidelines have produced a significant increase in positions among search results, which has resulted in increased traffic and growth in the number of leads. Link building campaigns have been conducted over the years in English, Spanish and Italian. Link building is a seo technique (operating outside the site) aimed at increasing the value of the portal and climbing additional web positions.