CUSTOMER
Daily Chic (Lycra®)
Year
2013 / 2014
services
Advertising on Facebook, Advertising on Google, Adwords
website
shopdailychic.com
Daily Chic: facebook advertising and google adwords ads
Blog run by an Italian subsidiary of the US multinational company Invista. The blog aims to promote the series of Lycra branded products: underwear, stockings and swimwear. To support the blog, the facebook page was created in the perspective of strengthening brand awareness and feeding qualified traffic to the blog visits.
Goals
- Increasing brand awareness;
- Multiply the fans of the facebook page;
- Generating traffic to the blog.
Services
- Planning and management of facebook advertising;
- SEM campaign planning and management with Google Adwords.
Results
Good. The adwords advertising aimed, against a predetermined budget, to generate a certain volume of traffic to the blog. The facebook advertising aimed at maximizing the number of fans of the facebook page and converting a portion of the facebook users into visitors to the site. The results achieved hit the target and even exceeded the client’s expectations, making them largely satisfied.