Boehringer Ingelheim: consulting, SEO training and adwords campaigns

German multinational among the top 20 pharmaceutical companies in the world. The Italian subsidiary consists of three divisions: prescription and hospital drugs, the division that deals with the marketing of self-medication and wellness products, and the veterinary division.

Goals

• Gain the knowledge base on the topic of SEO optimization (marketing department);
• Receive SEO and Usability consulting;
• Generate traffic to one of the company’s portals.

Services

• SEO Training Course for some members of the marketing department;
• SEO consulting and usability analysis for one of the company’s sites;
• Adwords advertisement to promote the “1 Mission 1 Million” heart attack awareness and prevention campaign.

Results

Good. Training in SEO allowed participants to acquire the basics in website optimization. SEO consulting and usability analysis of the site allowed to highlight the limitations and room for improvement, as well as to assess the possibility of completely renovating it. Internet advertising with the google adwords system (international campaign) while generating a considerable volume of traffic did not reach the ambitious goal of one million registrations. However, it gave great visibility to the project by reflexively showing the potential of adwords as a promotion and advertising tool.