{"id":8863,"date":"2025-09-15T23:45:39","date_gmt":"2025-09-15T21:45:39","guid":{"rendered":"https:\/\/www.outofseo.com\/portfolio_page\/boehringer-ingelheim-consultoria-formacion-seo-y-campanas-adwords\/"},"modified":"2025-09-21T15:17:16","modified_gmt":"2025-09-21T13:17:16","slug":"consultoria-formacion-seo-y-campanas-adwords-para-boehringer-ingelheim","status":"publish","type":"portfolio_page","link":"https:\/\/www.outofseo.com\/es\/portfolio\/consultoria-formacion-seo-y-campanas-adwords-para-boehringer-ingelheim\/","title":{"rendered":"Boehringer Ingelheim: consultor\u00eda, formaci\u00f3n SEO y campa\u00f1as adwords"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8863\" class=\"elementor elementor-8863 elementor-8490\" data-elementor-post-type=\"portfolio_page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75e12f04 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"75e12f04\" 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12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tA\u00f1o\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t2013 \/ 2014\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b3dc68a e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"5b3dc68a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-573e5290 elementor-mobile-position-left elementor-tablet-position-left elementor-view-default elementor-position-top elementor-widget elementor-widget-icon-box\" data-id=\"573e5290\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-cog\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M487.4 315.7l-42.6-24.6c4.3-23.2 4.3-47 0-70.2l42.6-24.6c4.9-2.8 7.1-8.6 5.5-14-11.1-35.6-30-67.8-54.7-94.6-3.8-4.1-10-5.1-14.8-2.3L380.8 110c-17.9-15.4-38.5-27.3-60.8-35.1V25.8c0-5.6-3.9-10.5-9.4-11.7-36.7-8.2-74.3-7.8-109.2 0-5.5 1.2-9.4 6.1-9.4 11.7V75c-22.2 7.9-42.8 19.8-60.8 35.1L88.7 85.5c-4.9-2.8-11-1.9-14.8 2.3-24.7 26.7-43.6 58.9-54.7 94.6-1.7 5.4.6 11.2 5.5 14L67.3 221c-4.3 23.2-4.3 47 0 70.2l-42.6 24.6c-4.9 2.8-7.1 8.6-5.5 14 11.1 35.6 30 67.8 54.7 94.6 3.8 4.1 10 5.1 14.8 2.3l42.6-24.6c17.9 15.4 38.5 27.3 60.8 35.1v49.2c0 5.6 3.9 10.5 9.4 11.7 36.7 8.2 74.3 7.8 109.2 0 5.5-1.2 9.4-6.1 9.4-11.7v-49.2c22.2-7.9 42.8-19.8 60.8-35.1l42.6 24.6c4.9 2.8 11 1.9 14.8-2.3 24.7-26.7 43.6-58.9 54.7-94.6 1.5-5.5-.7-11.3-5.6-14.1zM256 336c-44.1 0-80-35.9-80-80s35.9-80 80-80 80 35.9 80 80-35.9 80-80 80z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tservicios\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tConsultor\u00eda SEO, Formaci\u00f3n SEO, Campa\u00f1a Adwords\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7895905c e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"7895905c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14f70536 elementor-mobile-position-left elementor-tablet-position-left elementor-view-default elementor-position-top elementor-widget elementor-widget-icon-box\" data-id=\"14f70536\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.boehringer-ingelheim.com\/it\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"p\u00e1gina web\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-globe\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.5 160C322 70.7 287.8 8 248 8s-74 62.7-88.5 152h177zM152 256c0 22.2 1.2 43.5 3.3 64h185.3c2.1-20.5 3.3-41.8 3.3-64s-1.2-43.5-3.3-64H155.3c-2.1 20.5-3.3 41.8-3.3 64zm324.7-96c-28.6-67.9-86.5-120.4-158-141.6 24.4 33.8 41.2 84.7 50 141.6h108zM177.2 18.4C105.8 39.6 47.8 92.1 19.3 160h108c8.7-56.9 25.5-107.8 49.9-141.6zM487.4 192H372.7c2.1 21 3.3 42.5 3.3 64s-1.2 43-3.3 64h114.6c5.5-20.5 8.6-41.8 8.6-64s-3.1-43.5-8.5-64zM120 256c0-21.5 1.2-43 3.3-64H8.6C3.2 212.5 0 233.8 0 256s3.2 43.5 8.6 64h114.6c-2-21-3.2-42.5-3.2-64zm39.5 96c14.5 89.3 48.7 152 88.5 152s74-62.7 88.5-152h-177zm159.3 141.6c71.4-21.2 129.4-73.7 158-141.6h-108c-8.8 56.9-25.6 107.8-50 141.6zM19.3 352c28.6 67.9 86.5 120.4 158 141.6-24.4-33.8-41.2-84.7-50-141.6h-108z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.boehringer-ingelheim.com\/it\" >\n\t\t\t\t\t\t\tp\u00e1gina web\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tboehringer-ingelheim.com\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2406c7bd e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"2406c7bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6db0b726 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6db0b726\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-576e808a e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"576e808a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-407bd44d elementor-widget elementor-widget-spacer\" data-id=\"407bd44d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3df31807 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"3df31807\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4922785d elementor-widget elementor-widget-text-editor\" data-id=\"4922785d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Boehringer Ingelheim: consultor\u00eda, formaci\u00f3n SEO y campa\u00f1as adwords<\/h1><div>\u00a0<\/div><p>Multinacional alemana entre las 20 primeras empresas farmac\u00e9uticas del mundo. La filial italiana est\u00e1 formada por tres divisiones: medicamentos de prescripci\u00f3n y hospitalarios, divisi\u00f3n de automedicaci\u00f3n y bienestar, y divisi\u00f3n veterinaria.<\/p><h3>\u00a0<\/h3><h3>Objetivos<\/h3><div>\u00a0<\/div><ul><li>Adquirir la base de conocimientos sobre el tema de la optimizaci\u00f3n SEO (departamento de marketing);<\/li><li>Recibe consejos sobre SEO y usabilidad;<\/li><li>Genera tr\u00e1fico a uno de los portales de la empresa.<\/li><\/ul><h3>\u00a0<\/h3><h3>Servicios<\/h3><div>\u00a0<\/div><ul><li>Curso de Formaci\u00f3n SEO para algunos miembros del departamento de marketing;<\/li><li>Consultor\u00eda SEO y an\u00e1lisis de usabilidad para uno de los sitios de la empresa;<\/li><li>Publicidad en Adwords para promocionar la campa\u00f1a de sensibilizaci\u00f3n y prevenci\u00f3n del infarto \u00ab1 Misi\u00f3n 1 Mill\u00f3n\u00bb.<\/li><\/ul><h3>\u00a0<\/h3><h3>Resultados<\/h3><div>\u00a0<\/div><p>Bien. La formaci\u00f3n en SEO permiti\u00f3 a los participantes adquirir los fundamentos de la optimizaci\u00f3n de sitios web. La consultor\u00eda SEO y el an\u00e1lisis de usabilidad del sitio permitieron poner de manifiesto las limitaciones y el margen de mejora, as\u00ed como evaluar la posibilidad de renovarlo por completo. La publicidad en Internet con el sistema google adwords (campa\u00f1a internacional), a pesar de generar un volumen considerable de tr\u00e1fico, no alcanz\u00f3 el ambicioso objetivo de un mill\u00f3n de registros. Sin embargo, dio una gran visibilidad al proyecto, lo que refleja el potencial de adwords como herramienta de promoci\u00f3n y publicidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16d04227 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"16d04227\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0d214f elementor-widget elementor-widget-spacer\" data-id=\"3c0d214f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d800089 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"7d800089\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67fac0ed elementor-align-left elementor-widget elementor-widget-button\" data-id=\"67fac0ed\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.outofseo.com\/es\/portfolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Portfolio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320c3064 elementor-widget elementor-widget-button\" data-id=\"320c3064\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.outofseo.com\/es\/consultoria-en-linea\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONT\u00c1CTANOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9284b85 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"9284b85\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bbc41ef elementor-widget elementor-widget-spacer\" data-id=\"4bbc41ef\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CLIENTE Boehringer Ingelheim A\u00f1o 2013 \/ 2014 servicios Consultor\u00eda SEO, Formaci\u00f3n SEO, Campa\u00f1a Adwords p\u00e1gina web boehringer-ingelheim.com Boehringer Ingelheim: consultor\u00eda, formaci\u00f3n SEO y campa\u00f1as adwords \u00a0 Multinacional alemana entre las 20 primeras empresas farmac\u00e9uticas del mundo. La filial italiana est\u00e1 formada por tres divisiones: medicamentos&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8428,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","portfolio_category":[],"portfolio_tag":[],"class_list":["post-8863","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boehringer Ingelheim: consultor\u00eda, formaci\u00f3n SEO y campa\u00f1as adwords - OUTOFSEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outofseo.com\/es\/portfolio\/consultoria-formacion-seo-y-campanas-adwords-para-boehringer-ingelheim\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boehringer Ingelheim: consultor\u00eda, formaci\u00f3n SEO y campa\u00f1as adwords - OUTOFSEO\" \/>\n<meta property=\"og:description\" content=\"CLIENTE Boehringer Ingelheim A\u00f1o 2013 \/ 2014 servicios Consultor\u00eda SEO, Formaci\u00f3n SEO, Campa\u00f1a Adwords p\u00e1gina web boehringer-ingelheim.com Boehringer Ingelheim: consultor\u00eda, formaci\u00f3n SEO y campa\u00f1as adwords \u00a0 Multinacional alemana entre las 20 primeras empresas farmac\u00e9uticas del mundo. 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