{"id":9177,"date":"2025-09-17T00:09:30","date_gmt":"2025-09-16T22:09:30","guid":{"rendered":"https:\/\/www.outofseo.com\/portfolio_page\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/"},"modified":"2025-09-17T00:28:35","modified_gmt":"2025-09-16T22:28:35","slug":"tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning","status":"publish","type":"portfolio_page","link":"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/","title":{"rendered":"Tucano: SEM advertising for eCommerce site and consulting on SEO positioning"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9177\" class=\"elementor elementor-9177 elementor-9171\" data-elementor-post-type=\"portfolio_page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b609721 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"2b609721\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfb2b76 elementor-widget elementor-widget-spacer\" data-id=\"6bfb2b76\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5aaf0e7a e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"5aaf0e7a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37940d97 elementor-widget elementor-widget-image\" data-id=\"37940d97\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"676\" src=\"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano.png\" class=\"attachment-full size-full wp-image-8457\" alt=\"\" srcset=\"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano.png 1200w, https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano-300x169.png 300w, https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano-1024x577.png 1024w, https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano-768x433.png 768w, https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano-700x394.png 700w, https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano-539x303.png 539w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eb97e8c e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"1eb97e8c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15e28f04 elementor-widget elementor-widget-spacer\" data-id=\"15e28f04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b39d7b2 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"5b39d7b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab3a29b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5ab3a29b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f75b77a e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"3f75b77a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13e93010 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"13e93010\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7d8f58 elementor-mobile-position-left elementor-tablet-position-left elementor-view-default elementor-position-top elementor-widget elementor-widget-icon-box\" data-id=\"6f7d8f58\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-bookmark\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336 0H48C21.49 0 0 21.49 0 48v464l192-112 192 112V48c0-26.51-21.49-48-48-48zm0 428.43l-144-84-144 84V54a6 6 0 0 1 6-6h276c3.314 0 6 2.683 6 5.996V428.43z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCUSTOMER\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTucano\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-350bfc75 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"350bfc75\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3abae9e6 elementor-mobile-position-left elementor-tablet-position-left elementor-view-default elementor-position-top elementor-widget elementor-widget-icon-box\" data-id=\"3abae9e6\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tYear\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t2013 \/ 2014\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10d74b89 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"10d74b89\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72ef38c2 elementor-mobile-position-left elementor-tablet-position-left elementor-view-default elementor-position-top elementor-widget elementor-widget-icon-box\" data-id=\"72ef38c2\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-cog\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M487.4 315.7l-42.6-24.6c4.3-23.2 4.3-47 0-70.2l42.6-24.6c4.9-2.8 7.1-8.6 5.5-14-11.1-35.6-30-67.8-54.7-94.6-3.8-4.1-10-5.1-14.8-2.3L380.8 110c-17.9-15.4-38.5-27.3-60.8-35.1V25.8c0-5.6-3.9-10.5-9.4-11.7-36.7-8.2-74.3-7.8-109.2 0-5.5 1.2-9.4 6.1-9.4 11.7V75c-22.2 7.9-42.8 19.8-60.8 35.1L88.7 85.5c-4.9-2.8-11-1.9-14.8 2.3-24.7 26.7-43.6 58.9-54.7 94.6-1.7 5.4.6 11.2 5.5 14L67.3 221c-4.3 23.2-4.3 47 0 70.2l-42.6 24.6c-4.9 2.8-7.1 8.6-5.5 14 11.1 35.6 30 67.8 54.7 94.6 3.8 4.1 10 5.1 14.8 2.3l42.6-24.6c17.9 15.4 38.5 27.3 60.8 35.1v49.2c0 5.6 3.9 10.5 9.4 11.7 36.7 8.2 74.3 7.8 109.2 0 5.5-1.2 9.4-6.1 9.4-11.7v-49.2c22.2-7.9 42.8-19.8 60.8-35.1l42.6 24.6c4.9 2.8 11 1.9 14.8-2.3 24.7-26.7 43.6-58.9 54.7-94.6 1.5-5.5-.7-11.3-5.6-14.1zM256 336c-44.1 0-80-35.9-80-80s35.9-80 80-80 80 35.9 80 80-35.9 80-80 80z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tservices\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSEM Advertising, Ecommerce, Adwords, SEO Positioning\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ca36e52 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-child\" data-id=\"5ca36e52\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-736571e elementor-mobile-position-left elementor-tablet-position-left elementor-view-default elementor-position-top elementor-widget elementor-widget-icon-box\" data-id=\"736571e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/tucano.com\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"website\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-globe\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.5 160C322 70.7 287.8 8 248 8s-74 62.7-88.5 152h177zM152 256c0 22.2 1.2 43.5 3.3 64h185.3c2.1-20.5 3.3-41.8 3.3-64s-1.2-43.5-3.3-64H155.3c-2.1 20.5-3.3 41.8-3.3 64zm324.7-96c-28.6-67.9-86.5-120.4-158-141.6 24.4 33.8 41.2 84.7 50 141.6h108zM177.2 18.4C105.8 39.6 47.8 92.1 19.3 160h108c8.7-56.9 25.5-107.8 49.9-141.6zM487.4 192H372.7c2.1 21 3.3 42.5 3.3 64s-1.2 43-3.3 64h114.6c5.5-20.5 8.6-41.8 8.6-64s-3.1-43.5-8.5-64zM120 256c0-21.5 1.2-43 3.3-64H8.6C3.2 212.5 0 233.8 0 256s3.2 43.5 8.6 64h114.6c-2-21-3.2-42.5-3.2-64zm39.5 96c14.5 89.3 48.7 152 88.5 152s74-62.7 88.5-152h-177zm159.3 141.6c71.4-21.2 129.4-73.7 158-141.6h-108c-8.8 56.9-25.6 107.8-50 141.6zM19.3 352c28.6 67.9 86.5 120.4 158 141.6-24.4-33.8-41.2-84.7-50-141.6h-108z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/tucano.com\/\" >\n\t\t\t\t\t\t\twebsite\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\ttoucan.com\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a6c27f3 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"3a6c27f3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bd52fc3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4bd52fc3\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53b06924 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"53b06924\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4967abbc elementor-widget elementor-widget-spacer\" data-id=\"4967abbc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c8b1854 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"3c8b1854\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb0517b elementor-widget elementor-widget-text-editor\" data-id=\"4eb0517b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tucano: SEM advertising for eCommerce site and consulting on SEO positioning<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-128420e elementor-widget elementor-widget-text-editor\" data-id=\"128420e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Company that manufactures and markets bags, cases and accessories for laptops, tablets and cell phones. Camera and video camera cases, audio accessories, backpacks, and sports equipment can also be found in the physical store and on the online portal. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b09aecd elementor-widget elementor-widget-text-editor\" data-id=\"5b09aecd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Goals<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e072e elementor-widget elementor-widget-text-editor\" data-id=\"27e072e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Increase visitors to the online store;<\/li><li>Increase revenue generated from eCommerce sales;<\/li><li>Promoting the Tucano brand in Italy and abroad.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19864013 elementor-widget elementor-widget-text-editor\" data-id=\"19864013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Services<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503d64aa elementor-widget elementor-widget-text-editor\" data-id=\"503d64aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>SEM advertising with google adwords;<\/li><li>SEO consulting and eCommerce store optimization;<\/li><li>Implementation and configuration of visit tracking with google analytics.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d827e0a elementor-widget elementor-widget-text-editor\" data-id=\"1d827e0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Results<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-113e2978 elementor-widget elementor-widget-text-editor\" data-id=\"113e2978\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Coupons. The SEO consulting and optimization work provided, on the one hand, the guidelines to be used to adapt the online store to search engine appreciation criteria and, on the other hand, set up the optimization process of the site in various languages starting with the information structure of the content and the fundamental aspects at the code level. The results were not long in coming, paving the way for further optimization and consolidation of SEO work. Similarly, multilingual SEM campaigns with google adwords extended to major European countries were planned and implemented. Advertising on google and the network of partner sites has immediately been an important source of traffic and online sales. The configuration of web traffic analysis tools and tracking of user behavior on the site was developed with the goal of recording all actions that constitute value for Tucano by segmenting them geographically as well.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-679b74db e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"679b74db\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68ff4f83 elementor-widget elementor-widget-spacer\" data-id=\"68ff4f83\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-379ea7ec e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"379ea7ec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76f5202a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"76f5202a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.outofseo.com\/en\/portfolio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Portfolio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f50b90 elementor-widget elementor-widget-button\" data-id=\"44f50b90\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.outofseo.com\/en\/online-counseling\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-125600c8 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"125600c8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23569134 elementor-widget elementor-widget-spacer\" data-id=\"23569134\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CUSTOMER Tucano Year 2013 \/ 2014 services SEM Advertising, Ecommerce, Adwords, SEO Positioning website toucan.com Tucano: SEM advertising for eCommerce site and consulting on SEO positioning Company that manufactures and markets bags, cases and accessories for laptops, tablets and cell phones. Camera and video camera&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","portfolio_category":[],"portfolio_tag":[],"class_list":["post-9177","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tucano: SEM advertising for eCommerce site and consulting on SEO positioning - OUTOFSEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tucano: SEM advertising for eCommerce site and consulting on SEO positioning - OUTOFSEO\" \/>\n<meta property=\"og:description\" content=\"CUSTOMER Tucano Year 2013 \/ 2014 services SEM Advertising, Ecommerce, Adwords, SEO Positioning website toucan.com Tucano: SEM advertising for eCommerce site and consulting on SEO positioning Company that manufactures and markets bags, cases and accessories for laptops, tablets and cell phones. Camera and video camera...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"OUTOFSEO\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-16T22:28:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/\",\"url\":\"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/\",\"name\":\"Tucano: SEM advertising for eCommerce site and consulting on SEO positioning - OUTOFSEO\",\"isPartOf\":{\"@id\":\"https:\/\/www.outofseo.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano.png\",\"datePublished\":\"2025-09-16T22:09:30+00:00\",\"dateModified\":\"2025-09-16T22:28:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/#primaryimage\",\"url\":\"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano.png\",\"contentUrl\":\"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano.png\",\"width\":1200,\"height\":676},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.outofseo.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/www.outofseo.com\/en\/portfolio_page\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tucano: SEM advertising for eCommerce site and consulting on SEO positioning\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outofseo.com\/en\/#website\",\"url\":\"https:\/\/www.outofseo.com\/en\/\",\"name\":\"OUTOFSEO\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outofseo.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tucano: SEM advertising for eCommerce site and consulting on SEO positioning - OUTOFSEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/","og_locale":"en_US","og_type":"article","og_title":"Tucano: SEM advertising for eCommerce site and consulting on SEO positioning - OUTOFSEO","og_description":"CUSTOMER Tucano Year 2013 \/ 2014 services SEM Advertising, Ecommerce, Adwords, SEO Positioning website toucan.com Tucano: SEM advertising for eCommerce site and consulting on SEO positioning Company that manufactures and markets bags, cases and accessories for laptops, tablets and cell phones. Camera and video camera...","og_url":"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/","og_site_name":"OUTOFSEO","article_modified_time":"2025-09-16T22:28:35+00:00","og_image":[{"width":1200,"height":676,"url":"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/","url":"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/","name":"Tucano: SEM advertising for eCommerce site and consulting on SEO positioning - OUTOFSEO","isPartOf":{"@id":"https:\/\/www.outofseo.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/#primaryimage"},"image":{"@id":"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano.png","datePublished":"2025-09-16T22:09:30+00:00","dateModified":"2025-09-16T22:28:35+00:00","breadcrumb":{"@id":"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/#primaryimage","url":"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano.png","contentUrl":"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/09\/Tucano.png","width":1200,"height":676},{"@type":"BreadcrumbList","@id":"https:\/\/www.outofseo.com\/en\/portfolio\/tucano-sem-advertising-for-ecommerce-site-and-consulting-on-seo-positioning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.outofseo.com\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.outofseo.com\/en\/portfolio_page\/"},{"@type":"ListItem","position":3,"name":"Tucano: SEM advertising for eCommerce site and consulting on SEO positioning"}]},{"@type":"WebSite","@id":"https:\/\/www.outofseo.com\/en\/#website","url":"https:\/\/www.outofseo.com\/en\/","name":"OUTOFSEO","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outofseo.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/portfolio_page\/9177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/comments?post=9177"}],"version-history":[{"count":0,"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/portfolio_page\/9177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/media\/8457"}],"wp:attachment":[{"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/media?parent=9177"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=9177"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=9177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}