{"id":7877,"date":"2014-04-27T12:47:19","date_gmt":"2014-04-27T10:47:19","guid":{"rendered":"https:\/\/www.outofseo.com\/web-marketing-for-e-commerce-sites-and-online-stores\/"},"modified":"2025-07-29T14:17:45","modified_gmt":"2025-07-29T12:17:45","slug":"web-marketing-for-e-commerce-sites-and-online-stores","status":"publish","type":"page","link":"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/","title":{"rendered":"Web marketing for e-Commerce sites and online stores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7877\" class=\"elementor elementor-7877 elementor-465\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4461a22 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"4461a22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d2348c3\" data-id=\"d2348c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d8ec79 elementor-widget elementor-widget-heading\" data-id=\"5d8ec79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Web marketing for e-Commerce sites and online stores<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40baff0 elementor-widget elementor-widget-text-editor\" data-id=\"40baff0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The penetration of <strong>online stores in Italy<\/strong> lags surprisingly behind not only northern European countries, but also in comparison with countries closer to us such as France and Spain.<\/p><p>For this very reason, the margins for growth are huge and companies can still find room to successfully enter the <strong>online sales market<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-985f3e0 elementor-widget elementor-widget-image\" data-id=\"985f3e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.outofseo.com\/wp-content\/uploads\/2018\/08\/crescita-fatturato-ecommerce-italia-dati-2018.jpg\" title=\"\" alt=\"grafico che mostra la crescita del fatturato ecommerce in italia dal 2004 al 2017 - dati 2018\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Italy e-Commerce Revenue Graph - 2018 Report - Casaleggio Associates<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a58c767 elementor-widget elementor-widget-text-editor\" data-id=\"a58c767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px;\">For small and medium-sized enterprises (SMEs), which operate in market niches not dominated by the big e-commerce players (Amazon and eBay above all), the reasons for <\/span><strong style=\"font-size: 16px;\">open an online store<\/strong><span style=\"font-size: 16px;\"> are not lacking since in Italy the <\/span><strong style=\"font-size: 16px;\">e-commerce turnover<\/strong><span style=\"font-size: 16px;\">  grows at rates of 30 to 50 percent per year until 2011, then declines sharply due in part to the country&#8217;s economic difficulties, with the trend remaining significantly upward, however. 2017 marks 11 percent and 2018 looks even better. <\/span><\/p><p>The percentage of businesses doing eCommerce in Italy is also growing at a dicisely higher rate than the European average, <a title=\"Eurostat statistics comparing different European countries on the percentage of companies doing eCommerce\" href=\"http:\/\/appsso.eurostat.ec.europa.eu\/nui\/show.do?dataset=isoc_bde15dec&amp;lang=en\" target=\"_blank\" rel=\"noopener\">Eurostat statistics<\/a> show.<\/p><p>Many <strong>SMEs<\/strong> have realized that the eCommerce market represents the future to be conquered by attacking the present and reacting to the bad economy with foresight.<\/p><p>Whether the <strong>eCommerce store<\/strong> is already operating online or has yet to be started there are some indispensable elements to consider for sales and web marketing to be successful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be4fb4e elementor-widget elementor-widget-heading\" data-id=\"be4fb4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 6 key qualities for a successful eCommerce site<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0580d elementor-widget elementor-widget-text-editor\" data-id=\"5a0580d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The success of any business is always the result of a complex of positively contributing factors. For <strong>eCommerce stores<\/strong>, the aspects to be taken care of with special attention, excluding financial, logistical and production aspects that are outside the topic of <strong>Internet strategy<\/strong>, are six: <\/p><p> <\/p><ul class=\"dt-list\"><li>Real and\/or perceived value in relation to sale price;<\/li><li>Ease of use of the site;<\/li><li>Pleasant navigation and entertainment;<\/li><li>Inspired confidence and trust;<\/li><li>Influence of social networks;<\/li><li>Web marketing strategies.<\/li><\/ul><p> <\/p><p><strong>1. Perceived value versus selling price<\/strong><br>On the Internet, unlike in the physical world, comparing product features and prices is very easy, immediate and cost-free: just a few mouse clicks. To be competitive, you need to <strong>reduce profit margins on a per-product<\/strong> basis and effectively communicate the added value and advantages offered over the competition. In parallel, it is necessary to work on target users through online marketing to bring visitors inclined to purchase to the site: quality traffic.  <\/p><p> <\/p><p><strong>2. Ease of use of the site<\/strong><br>E-commerce site erases human mediation during the buying process; therefore, it is critical that it always works flawlessly and is <strong>easy to use<\/strong>. The purchase funnel, from placing products in the shopping cart to final payment, must be short and require minimal effort. A good Internet store must meet <a title=\"Accessibility and usability of websites\" href=\"https:\/\/www.outofseo.com\/en\/accessibility-and-usability-of-websites\/\" target=\"_blank\" rel=\"noopener\">web usability criteria<\/a> and be accessible for everyone. It is essential that it be suitable for viewing from any device, including tablets and smartphones (mobile site).   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9261ab4 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"9261ab4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5941da\" data-id=\"b5941da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a029a1 elementor-widget elementor-widget-text-editor\" data-id=\"2a029a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3. Pleasant navigation and entertainment<\/strong><br>A perfectly functional site can be inadequate in terms of aesthetics, ergonomics and communication. If the navigation experience and content enjoyment are not pleasant and engaging, the likelihood of purchase plummets vertically. The<strong>buying experience<\/strong> always has an emotional character that site design must take into account. <a title=\"Website graphics and design: between aesthetics, ergonomics and communication\" href=\"https:\/\/www.outofseo.com\/en\/online-marketing-between-graphics-and-design\/\" target=\"_blank\" rel=\"noopener\">The graphics and design<\/a> must be pleasing, the information clear, the content stimulating and, why not, entertaining.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dabd97c\" data-id=\"dabd97c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad5780e elementor-widget elementor-widget-image\" data-id=\"ad5780e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.outofseo.com\/wp-content\/uploads\/2014\/04\/usabilita-siti-ecommerce-e-negozi-online.jpg\" title=\"\" alt=\"Accesso ai negozi online tramite vari dispositivi per aumentare le vendite dei siti di e commerce\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d0fcea elementor-widget elementor-widget-text-editor\" data-id=\"0d0fcea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>4. Confidence and trust inspired<\/strong><br>All surveys in the eCommerce industry show that the perception of confidence that the purchase will be successful is a crucial factor in increasing sales. <strong>An Internet store must reassure the user through all possible signals<\/strong>. They must be able to contact the merchant by phone, by email and possibly by live chat. It is important to offer transparency in delivery times, cancellation and return rights. Ensure <strong>payment security<\/strong> by clearly showing methods and perhaps credit card logos. It all contributes to the conversion of visitor to customer.    <\/p><p> <\/p><p><strong>5. Influence of social networks<\/strong><br>Just as in real life our purchases are influenced by the opinions and recommendations of people we know and don&#8217;t know, so online many sales succeed only if they are comforted by the <strong>recommendation of acquaintances and consumers<\/strong>. An eCommerce site that integrates social networks and the sharing features they offer certainly has a better chance of success. Similarly, the conversion rate increases with the implementation of systems for collecting user ratings and reviews.  <\/p><p> <\/p><p><strong>6. Web marketing strategies<\/strong><br>The five factors described so far already fall to some extent within the scope of web marketing strategies. More precisely, they can be considered the backbone of ecommerce on which all the <strong>particular<\/strong> types of <strong>campaigns and tactics that fuel site visits<\/strong> are grafted. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21841cc elementor-widget elementor-widget-heading\" data-id=\"21841cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Web marketing for e-commerce sites<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d56785 elementor-widget elementor-widget-text-editor\" data-id=\"6d56785\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Without claiming to want to be exhaustive, in a compendium of the main <strong>web marketing strategies<\/strong> for e-commerce sites should certainly be included:<\/p><p> <\/p><ul class=\"dt-list\"><li>Competitive analysis and price benchmarking;<\/li><li>Enhancement of design and user experience on the site;<\/li><li>SEM &#8211; Search Engine Marketing:<ul><li><a title=\"Website positioning and indexing\" href=\"https:\/\/www.outofseo.com\/en\/seo-indexing-and-positioning-websites-on-google-search-engines\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> (Search Engine Optimization) and SMO (Social Media Optimization);<\/li><li><a title=\"Online advertising and banner ads\" href=\"https:\/\/www.outofseo.com\/en\/online-advertising-promoting-the-company-and-advertising-the-site-on-the-internet\/\" target=\"_blank\" rel=\"noopener\">SEA<\/a> (Search Engine Advertising) and Social Network Advertising;<\/li><\/ul><\/li><li>Remarketing and Retargeting;<\/li><li>Email marketing;<\/li><li>Social Media Marketing:<ul><li>Viral and conversational marketing;<\/li><li>Integration of social networks on the eCommerce site;<\/li><li>Implementation of social login;<\/li><\/ul><\/li><li>Content marketing;<\/li><li>Affiliate marketing;<\/li><li>Selling on marketplaces;<\/li><li><a title=\"Web marketing for ecommerce stores through price comparison sites\" href=\"https:\/\/www.outofseo.com\/incrementare-vendite-online-negozi-e-commerce-con-siti-compara-prezzi\/\" target=\"_blank\" rel=\"noopener\">Web Marketing with price comparator sites<\/a>;<\/li><li>Web data analysis (data mining).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be10ca elementor-widget elementor-widget-image\" data-id=\"7be10ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.outofseo.com\/wp-content\/uploads\/2014\/04\/web-marketing-siti-ecommerce-vendita-online.jpg\" title=\"\" alt=\"Web marketing per siti di eCommerce, immagine che mostra il concetto di vendita e acquisto su negozio internet\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e57ab22 elementor-widget elementor-widget-text-editor\" data-id=\"e57ab22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We defer to other sections of the site the in-depth study of the various types of online marketing as well as the reading of <a title=\"Interesting data on eCommerce Italy and the 2018 trend\" href=\"https:\/\/www.outofseo.com\/ecommerce-italia-2018-statistiche-comparative-e-tendenze-in-atto\/\" target=\"_blank\" rel=\"noopener\">eCommerce data and trends in Italy<\/a>; here we simply compile a list of <strong>tips for increasing online sales.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac3f91 elementor-widget elementor-widget-heading\" data-id=\"6ac3f91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">28 spot tips to boost sales of an eCommerce store<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df91a0b elementor-widget elementor-widget-text-editor\" data-id=\"df91a0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. Build the site by planning from the beginning at least part of the web marketing activities. Thinking from the beginning about marketing allows you to better define the characteristics that the eCommerce site will have to possess. <\/p><p>2. Include SEO optimization already in the development phase of the eCommerce platform.<\/p><p>3. Try to specialize: generalist portals are the domain of large commercial entities.<\/p><p>4. Develop some distinctive product\/service that gives you notoriety in the market. Give it visibility through all web channels. <\/p><p>5. Reduce profit margins on highly competitive products: pricing is a key determinant emphasized by all industry research.<\/p><p>6. Meet delivery deadlines: deviating on this front significantly reduces retention potential.<\/p><p>7. Invest properly in SEO. All visits that come naturally are money saved in other advertising activities. <\/p><p>8. Aim for the &#8220;long tail.&#8221; Much of the visits from organic search are composed of a wide variety of low occurrence keywords and phrases. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-828d832 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"828d832\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54f7b8d\" data-id=\"54f7b8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ec9dbc elementor-widget elementor-widget-text-editor\" data-id=\"3ec9dbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>9. There is not only Google, take advantage of all search engines.<\/p><p>10. Use social media to promote the brand and take advantage of word of mouth.<\/p><p>11. Know your target audience, find out what they say about you, analyze sentiment and your online reputation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2cb32af\" data-id=\"2cb32af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78818cc elementor-widget elementor-widget-image\" data-id=\"78818cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.outofseo.com\/wp-content\/uploads\/2014\/04\/vendite-ecommerce-coda-lunga.jpg\" title=\"\" alt=\"Grafico che mostra come la maggior parte delle vendite dei siti di eCommerce \u00e8 prodotta dalla cosiddetta &quot;coda lunga&quot;, cio\u00e8 keyword a bassa frequenza d&#039;utilizzo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-025d087 elementor-widget elementor-widget-text-editor\" data-id=\"025d087\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>12. Create a blog and produce quality content. All the traffic generated reinforces brand reputation and spills over to the eCommerce store. <\/p><p>13. Curate product sheets and focus on high-quality photos.<\/p><p>14. Accept the challenge of product reviews: they encourage purchase and improve search engine rankings.<\/p><p>15. Incentivize the first purchase with a major gift or discount.<\/p><p>16. Use the leverage of discount and promotions to increase transactions.<\/p><p>17. Create bundles and gift boxes, promote cross and up selling to increase average receipt.<\/p><p>18. Invest in email marketing, which often guarantees high conversion rates.<\/p><p>19. Incentivize newsletter subscription by all means.<\/p><p>20. Chase users with remarketing and retargeting.<\/p><p>21. Use the leverage of scarcity and sense of urgency.<\/p><p>22. Encourage impulse buying.<\/p><p>23. Use dynamic pricing technique. Product pricing is the most relevant element for users of online stores. Software exists that monitors prices on other eCommerce sites, offering an excellent real-time benchmarking service. The year Amazon implemented the system, profits grew by 27.2 percent. On Amazon&#8217;s site, prices change every 10 minutes.    <\/p><p>24. Reduce page load time as much as possible-it can make a difference.<\/p><p>25. Put best-selling products prominently on the home page.<\/p><p>26. Use a system to locate the visitor&#8217;s country and reassure them that your eCommerce store also delivers there.<\/p><p>27. Leverage traffic statistics, deeply analyze user behavior on the site, and derive insights to optimize web marketing strategies.<\/p><p>28. Be open to innovations, from year to year new communication and marketing tools are born on the web, eCommerce sites must be the quickest to assimilate them.<\/p><p>In general, to <a title=\"How to increase online sales by leveraging conversion rate\" href=\"https:\/\/www.outofseo.com\/aumentare-le-vendite-online-incrementare-tasso-conversione-ecommerce\/\">increase online sales<\/a>, it is crucial to increase the conversion rate, that is, the percentage of visits to the virtual store that turn into eCommerce purchases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87b3ceb elementor-widget elementor-widget-image\" data-id=\"87b3ceb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.outofseo.com\/wp-content\/uploads\/2014\/04\/analisi-dati-e-commerce-con-google-analytics.jpg\" title=\"\" alt=\"Analisi dati e statistiche dei siti eCommerce con Google Analytics\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5411bcb elementor-widget elementor-widget-heading\" data-id=\"5411bcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Useful resources on the topic of e-commerce in Italy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30cc2ac elementor-widget elementor-widget-text-editor\" data-id=\"30cc2ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>www.consorzionetcomm.it<br>Netcomm Consortium for the growth and spread of e-commerce in Italy<\/p><p>www.aicel.org<br>National association of e-commerce operators<\/p><p>www.casaleggio.it\/e-commerce\/<br>Ranking of the 100 most popular e-commerce sites in Italy (Casaleggio and Associates)<\/p><p>www.istat.it<br>ISTAT data, information and statistics on e-commerce in Italy<\/p><p>www.pmi.it\/tag\/e-commerce<br>Articles on e-commerce for small and medium-sized enterprises<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bf23057 elementor-hidden-mobile\" data-id=\"bf23057\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-72595ac e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"72595ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd6f63 elementor-widget elementor-widget-spacer\" data-id=\"0fd6f63\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Web marketing for e-Commerce sites and online stores The penetration of online stores in Italy lags surprisingly behind not only northern European countries, but also in comparison with countries closer to us such as France and Spain. For this very reason, the margins for growth&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-7877","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web marketing for e-Commerce sites and online stores - OUTOFSEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web marketing for e-Commerce sites and online stores - OUTOFSEO\" \/>\n<meta property=\"og:description\" content=\"Web marketing for e-Commerce sites and online stores The penetration of online stores in Italy lags surprisingly behind not only northern European countries, but also in comparison with countries closer to us such as France and Spain. For this very reason, the margins for growth...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"OUTOFSEO\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T12:17:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/07\/crescita-fatturato-ecommerce-italia-dati-2018.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/\",\"url\":\"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/\",\"name\":\"Web marketing for e-Commerce sites and online stores - OUTOFSEO\",\"isPartOf\":{\"@id\":\"https:\/\/www.outofseo.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/07\/crescita-fatturato-ecommerce-italia-dati-2018.jpg\",\"datePublished\":\"2014-04-27T10:47:19+00:00\",\"dateModified\":\"2025-07-29T12:17:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/#primaryimage\",\"url\":\"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/07\/crescita-fatturato-ecommerce-italia-dati-2018.jpg\",\"contentUrl\":\"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/07\/crescita-fatturato-ecommerce-italia-dati-2018.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.outofseo.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Web marketing for e-Commerce sites and online stores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.outofseo.com\/en\/#website\",\"url\":\"https:\/\/www.outofseo.com\/en\/\",\"name\":\"OUTOFSEO\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.outofseo.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web marketing for e-Commerce sites and online stores - OUTOFSEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/","og_locale":"en_US","og_type":"article","og_title":"Web marketing for e-Commerce sites and online stores - OUTOFSEO","og_description":"Web marketing for e-Commerce sites and online stores The penetration of online stores in Italy lags surprisingly behind not only northern European countries, but also in comparison with countries closer to us such as France and Spain. For this very reason, the margins for growth...","og_url":"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/","og_site_name":"OUTOFSEO","article_modified_time":"2025-07-29T12:17:45+00:00","og_image":[{"url":"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/07\/crescita-fatturato-ecommerce-italia-dati-2018.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/","url":"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/","name":"Web marketing for e-Commerce sites and online stores - OUTOFSEO","isPartOf":{"@id":"https:\/\/www.outofseo.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/#primaryimage"},"image":{"@id":"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/#primaryimage"},"thumbnailUrl":"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/07\/crescita-fatturato-ecommerce-italia-dati-2018.jpg","datePublished":"2014-04-27T10:47:19+00:00","dateModified":"2025-07-29T12:17:45+00:00","breadcrumb":{"@id":"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/#primaryimage","url":"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/07\/crescita-fatturato-ecommerce-italia-dati-2018.jpg","contentUrl":"https:\/\/www.outofseo.com\/wp-content\/uploads\/2025\/07\/crescita-fatturato-ecommerce-italia-dati-2018.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.outofseo.com\/en\/web-marketing-for-e-commerce-sites-and-online-stores\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.outofseo.com\/en\/"},{"@type":"ListItem","position":2,"name":"Web marketing for e-Commerce sites and online stores"}]},{"@type":"WebSite","@id":"https:\/\/www.outofseo.com\/en\/#website","url":"https:\/\/www.outofseo.com\/en\/","name":"OUTOFSEO","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.outofseo.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/pages\/7877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/comments?post=7877"}],"version-history":[{"count":0,"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/pages\/7877\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.outofseo.com\/en\/wp-json\/wp\/v2\/media?parent=7877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}