{"id":7794,"date":"2014-04-01T00:05:11","date_gmt":"2014-03-31T22:05:11","guid":{"rendered":"https:\/\/www.outofseo.com\/online-marketing-between-graphics-and-design\/"},"modified":"2025-09-28T22:57:30","modified_gmt":"2025-09-28T20:57:30","slug":"online-marketing-between-graphics-and-design","status":"publish","type":"page","link":"https:\/\/www.outofseo.com\/en\/online-marketing-between-graphics-and-design\/","title":{"rendered":"Online marketing between graphics and design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7794\" class=\"elementor elementor-7794 elementor-208\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e44e6b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"e44e6b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c0db90\" data-id=\"3c0db90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42ece13 elementor-widget elementor-widget-heading\" data-id=\"42ece13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Online marketing between graphics and design  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9899026 elementor-widget elementor-widget-text-editor\" data-id=\"9899026\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The minimum goal of any website and the collateral activities that promote it is to present information, services and products to Net users, clearly communicating the distinctive qualities and characteristics of its offerings.<\/p><p>In most cases, companies and professionals rightly expect their websites to be more than just a showcase but to produce leads, new customers and, in the e-commerce sector, online sales. It is clear that <strong>the creation of a site is from the very beginning a web marketing activity<\/strong> that goes beyond formal aesthetic aspects. <\/p><p><span class=\"dt-highlight\">Focusing on graphics in terms of simply making a visual impact on visitors is a frequent mistake found when looking at the corporate websites of many companies.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bce0f59 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"bce0f59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b1d4392\" data-id=\"b1d4392\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15acec3 elementor-widget elementor-widget-image\" data-id=\"15acec3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.outofseo.com\/wp-content\/uploads\/2014\/03\/caffettiera-del-masochista.png\" title=\"\" alt=\"immagine della caffettiera del masochista come simbolo di cattivo design e progettazione sbagliata\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">From the book \"The design of everyday things\" by Donald A. Norman<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e28be88\" data-id=\"e28be88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c45c8e6 elementor-widget elementor-widget-text-editor\" data-id=\"c45c8e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The graphic appearance of sites is, in fact, only one of the elements that affect the final result. To give online activities effectiveness for the purpose of achieving business objectives, it is more correct to use the <strong>concept of design<\/strong>, which allows us to embrace values of functionality, <a title=\"accessibility and usability of websites\" href=\"http:\/\/www.outofseo.com\/accessibilita-e-usabilita-siti-web-ecommerce\/\">usability<\/a>, ergonomics, communication and psychology-all aspects that make a difference when it comes to incentivizing the user to act in the way we hope. <\/p><p>So, converting visitors into customers and active users who generate value is a challenge that requires the investment of different skills in a project where <strong>marketing strategy and web design<\/strong> almost coincide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-403256c elementor-widget elementor-widget-text-editor\" data-id=\"403256c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To avoid thwarting<a title=\"SEO and google ranking\" href=\"https:\/\/www.outofseo.com\/en\/seo-indexing-and-positioning-websites-on-google-search-engines\/\">SEO optimization<\/a> or <a title=\"Online advertising and PPC campaigns including Google Adwords\" href=\"https:\/\/www.outofseo.com\/en\/online-advertising-promoting-the-company-and-advertising-the-site-on-the-internet\/\" target=\"_blank\" rel=\"noopener\">PPC advertising campaigns<\/a>, the <strong>design of a website<\/strong> should be thought out by integrating the following dimensions as best as possible:<\/p><p> <\/p><ul class=\"dt-list\"><li><strong>technology and development<\/strong> (choosing servers, platforms and languages, writing code, etc.);<\/li><li><strong>graphics<\/strong> (colors, typography, images, distribution of information elements, etc.);<\/li><li><strong>accessibility and usability<\/strong> (functionality, ease of use and navigation, access to information, page load times, content architecture and organization, etc.);<\/li><li><strong>texts and copywriting<\/strong> (quality of content and writing, clarity of exposition, etc.)<\/li><li><strong>SEO<\/strong> (web marketing activity aimed at optimizing a site to improve indexing and search engine ranking).<\/li><\/ul><p> <\/p><p>As <strong>communication products and online marketing tools<\/strong>, websites should therefore be regarded as complex works whose aesthetic value is only one of the aspects that matter.<\/p><p>Among the five areas identified above, <em>design<\/em> includes: graphics and accessibility\/usability.<\/p><p>For a<strong>company<\/strong> to think and design a website according to the principles of design in the broadest sense means expressing a sophisticated approach that projects web design onto the horizon of online marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27a7a14 elementor-widget elementor-widget-text-editor\" data-id=\"27a7a14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Design, in the broadest sense, is the facilitator of the digital age-it is a process that creates order out of chaos-that makes technology useful for doing business. Design means being good, not merely looking good. <\/p><p style=\"font-family: arial; font-size: 13px; text-align: center;\">&#8211; Clement Mok<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f6fa8 elementor-widget elementor-widget-text-editor\" data-id=\"26f6fa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Developers, graphic designers, editors and web marketing experts are therefore called upon to make a collaborative effort to achieve a successfully designed product. The task of the <a title=\"ask web marketing consultant in turin online\" href=\"https:\/\/www.outofseo.com\/en\/online-counseling\/\">online marketing consultant<\/a> is to offer an overall perspective by helping the project manager, and the other professionals involved, piece together the different moments of planning and cooperative effort. <\/p><p>The prospects for success depend greatly on how this process is managed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-4468715 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"4468715\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98c90fb elementor-widget elementor-widget-spacer\" data-id=\"98c90fb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Online marketing between graphics and design The minimum goal of any website and the collateral activities that promote it is to present information, services and products to Net users, clearly communicating the distinctive qualities and characteristics of its offerings. In most cases, companies and professionals&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-7794","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online marketing between graphics and design<\/title>\n<meta name=\"description\" content=\"The graphics of a site are only one aspect to consider in online marketing. Focus on design, usability, communication. 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