{"id":7751,"date":"2014-03-24T00:21:16","date_gmt":"2014-03-23T23:21:16","guid":{"rendered":"https:\/\/www.outofseo.com\/seo-indexing-and-positioning-websites-on-google-search-engines\/"},"modified":"2025-07-29T13:45:57","modified_gmt":"2025-07-29T11:45:57","slug":"seo-indexing-and-positioning-websites-on-google-search-engines","status":"publish","type":"page","link":"https:\/\/www.outofseo.com\/en\/seo-indexing-and-positioning-websites-on-google-search-engines\/","title":{"rendered":"SEO: indexing and positioning websites on Google (search engines)"},"content":{"rendered":"\t\t
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SEO: indexing and positioning websites on Google (search engines)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO<\/strong> is an acronym that stands for Search Engine<\/em> Optimisation (“Search Engine Optimization”), which is the activity carried out on site (on site) and off site (off site) to improve search engine rankings<\/strong>.<\/p>

The need to do SEO for one’s site arises from the fact that search engines, Google above all, provide results in hierarchical order in response to user searches made for keywords. This creates a ranking of sites<\/strong> to choose from: those that are ranked better receive more visits. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The main goal of any search engine is to provide a useful service<\/strong>, that is, results that are as responsive as possible to users’ expectations, both in terms of relevance and the quality of the proposed sites. The reason is very simple: if the results offered are not satisfactory, users will entrust their searches to other search engines. For this reason, one cannot pay to improve rankings<\/strong> ( paid online advertising<\/a> is not SEO), because then the sites with the best content would not be rewarded to the detriment of users and, ultimately, the search engines themselves. <\/p>

The first page of Google you have to earn it with quality content and good SEO work<\/strong>.<\/span><\/p>

The criteria used by Google to determine the ranking of sites<\/a>, and of each individual page, are many and vary over time; therefore, it is necessary for theSEO expert<\/strong> to keep abreast of the evolution of the technologies that operate the indexing and ranking of information on the Internet. Googlebot, Google’s spider, scours the web for new pages and is continually updated to refine the mathematical algorithms responsible forindexing and ranking sites<\/strong>. <\/p>

Thus, it can be said that search engines are the referees and websites the players in an increasingly fierce competition where those who know the rules of the game best and, of course, who have the most to offer, win. SEO campaigns<\/strong>, a specialty of web marketing and SEM<\/a>, are an inescapable tool in this competition. The reason for this is as unobvious as it is fundamental: the costs of compensating for poor search engine visibility tend to be higher than the costs required to win a good web ranking<\/strong>. <\/p>

You can imagine what this means for eCommerce sites and online stores<\/a> with large catalogs, which need to advertise many products. Indexing all product pages and positioning them well among the SERPs of search results means being able to save on advertising costs. A larger budget invested initially on SEO leads to savings in the medium to long term. <\/p>

Not in all cases is it possible to aspire to rank on the first page of google<\/strong>. Everyone would like to but only a few succeed. This is where the honesty of the SEO consultant comes into play, who should always provide the client with a realistic picture of the market environment in which the competition is taking place and the results that can likely be expected. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Analysis of site SEO needs: consulting and optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Opting for consulting<\/strong> without direct intervention are those companies that have in-house personnel sufficiently qualified to transpose the consultant’s directives and act on their own SEO optimization<\/strong> interventions. Companies that cannot rely on adequate internal resources entrust the web marketing consultant<\/a> with both SEO analysis and practice. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The first clarification to be made, as well as the least obvious, is that the smartest SEO is that which intervenes as early as the design and implementation phase of the site.<\/strong> The choice of technology, page organization and information architecture, integration with social networks and other media, even design influence the SEO value of a site. SEO campaigns that intervene after the game is over are diminished in their effectiveness or invalidated in the worst cases. <\/p>

Consider, for example, the importance of coordinating SEO with content marketing<\/a> where there is a regular business of producing informational or entertainment content.<\/p>

Quantifying the amount of work required to position a site well against a set of keywords<\/strong> requires an initial investment of time to:<\/p>

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