{"id":7734,"date":"2014-03-11T11:57:13","date_gmt":"2014-03-11T10:57:13","guid":{"rendered":"https:\/\/www.outofseo.com\/content-marketing-original-content-and-seo-optimized\/"},"modified":"2025-07-29T13:44:36","modified_gmt":"2025-07-29T11:44:36","slug":"content-marketing-original-content-and-seo-optimized","status":"publish","type":"page","link":"https:\/\/www.outofseo.com\/en\/content-marketing-original-content-and-seo-optimized\/","title":{"rendered":"Content Marketing: original content and SEO optimized"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7734\" class=\"elementor elementor-7734 elementor-702\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9dd4a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"e9dd4a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-d139869\" data-id=\"d139869\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08343a6 elementor-widget elementor-widget-heading\" data-id=\"08343a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content Marketing: original content and SEO optimized<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891b6b7 elementor-widget elementor-widget-text-editor\" data-id=\"891b6b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Content marketing<\/strong> is the production of thematic content for the purpose of generating qualified traffic to the website and increasing visits from users akin to one&#8217;s business goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44e0cfe elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"44e0cfe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3bdcf3e\" data-id=\"3bdcf3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-551ba65 elementor-widget elementor-widget-image\" data-id=\"551ba65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.outofseo.com\/wp-content\/uploads\/2014\/12\/inbound-marketing-de-contenidos.jpg\" title=\"\" alt=\"El marketing de contenidos es una tecnica de inbound marketing para atraer leads hacia el sitio web\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bd331e\" data-id=\"9bd331e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-447b1f1 elementor-widget elementor-widget-text-editor\" data-id=\"447b1f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content marketing is a technique of<em>inbound marketing<\/em>, which in Italian can be defined as &#8220;attraction marketing&#8221; to emphasize the concept that <strong>users and potential customers are &#8220;attracted&#8221; to the services or products offered<\/strong> through valuable informational or entertainment content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b4b908 elementor-widget elementor-widget-text-editor\" data-id=\"9b4b908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over the years within web marketing strategies that of <strong>content marketing<\/strong> has gained <strong>increasing importance<\/strong> for several reasons:<\/p><ul class=\"dt-list\"><li>Informational content and communication through the Web have become strategically crucial to reach one&#8217;s audience, especially for b2c businesses;<\/li><li>With the spread of social networks and the sharing capabilities they offer, content has become the main vehicle for brand promotion;<\/li><li>Search engine rankings continue to be influenced by inbound links, and nothing works better than original, quality content to attract links to your site;<\/li><li>Creating optimized seo content is unquestionably the best way to rank well among the search results returned by google.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe1e4e elementor-widget elementor-widget-heading\" data-id=\"abe1e4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Promoting the company through online content: inbound marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3895021 elementor-widget elementor-widget-text-editor\" data-id=\"3895021\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to develop a good <strong>content marketing strategy<\/strong>, you need to be clear about your target audience and what topics pique the interest of the people in it.<\/p><p>If the <strong>target audience<\/strong> is not particularly narrow, it will be useful to divide it into categories of &#8220;personas&#8221; with differentiated and well-defined profiles so as to plan the production of ad hoc content for each profile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c358f6a elementor-widget elementor-widget-image\" data-id=\"c358f6a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.outofseo.com\/wp-content\/uploads\/2014\/12\/estrategia-marketing-contenidos.jpg\" title=\"\" alt=\"Definir la estrategia de marketing de contenidos para empresas. Consultoria especialista marketing digital\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155fb9d elementor-widget elementor-widget-text-editor\" data-id=\"155fb9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Topics and subject areas<\/strong> can be identified in many ways, among the main ones:<\/p><ul class=\"dt-list\"><li>Leverage one&#8217;s knowledge of the field;<\/li><li>Carry out internet searches to uncover discourses around the target keywords;<\/li><li>Analyze your competitors&#8217; content marketing strategy;<\/li><li>Investigate the topics covered within social channels and the type of users involved;<\/li><li>Identify among blogs and social networks so-called &#8220;opinion leaders&#8221; or &#8220;influencers&#8221;: content producers with a large following from whom to draw inspiration and to whom to turn to extend the reach of their messages;<\/li><li>Rely on content marketing experts and web editors to create content.<\/li><\/ul><p>When targets and subject areas have been defined, the <strong>most suitable web formats<\/strong> to convey content to the various target categories should be selected: web pages, pdfs, videos, slides, etc.<\/p><p>Depending on the category and type of content, a certain format will be preferred; there is nothing to prevent you from <strong>taking advantage of all<\/strong> available <strong>formats<\/strong> with their specific characteristics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5ae4f elementor-widget elementor-widget-heading\" data-id=\"aa5ae4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unconventional marketing: producing content and spreading it virally<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b404d4 elementor-widget elementor-widget-text-editor\" data-id=\"1b404d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Internet and in particular <strong>social channels<\/strong> (social networks, forums, online communities, collective blogs, etc.) allow information, content and advertising messages to spread with a speed and pervasiveness unprecedented in history.<\/p><p>The sharing functions available in virtually all social web profiles and mobile applications make <strong>relationship and conversational marketing<\/strong> an infinitely more concrete and dynamic reality than in the pre-internet era, when the progressive enlargement of the relationship of trust with customers relied on the relentless slowness of <strong>word of mouth.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-286cb93 elementor-widget elementor-widget-image\" data-id=\"286cb93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.outofseo.com\/wp-content\/uploads\/2014\/12\/viral-marketing-no-convencional.jpg\" title=\"\" alt=\"Viralizar los contenidos a traves de las redes sociales es una forma de marketing no convencional\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7446448 elementor-widget elementor-widget-text-editor\" data-id=\"7446448\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content marketing fits within the context of unconventional marketing techniques with the goal of <strong>exploiting the viral potential provided by social technologies<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f603975 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"f603975\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e84afcd\" data-id=\"e84afcd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-390bb64 elementor-widget elementor-widget-text-editor\" data-id=\"390bb64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Those who choose to promote their business by creating original and engaging content should ideally aspire to make each piece of content (article, post, video, pdf, photo) a product worthy of viral dissemination.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4640252 elementor-widget elementor-widget-text-editor\" data-id=\"4640252\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The more value the material created incorporates, the more it will spread through the <strong>spontaneous sharing (share) of Internet users<\/strong>. In this sense, content marketing contains within itself the constant possibility of converting into viral marketing and greatly amplifying the company&#8217;s promotional communication. <\/p><p><strong>Youtube<\/strong> has made viral videos a reality available to anyone; <strong>Facebook<\/strong> allows impactful messages to be shared with huge audiences; <strong>Twitter<\/strong> to launch news and news at a speed that makes people smile. Millions of <strong>bloggers<\/strong> around the world bounce informative content, almost in real time, turning the Internet into a global pinball machine. <\/p><p>Those who have something to say and added value to put on the Web find <strong>blog marketing<\/strong> a formidable weapon for promoting their business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae3888 elementor-widget elementor-widget-heading\" data-id=\"3ae3888\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From link building to content marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef81bf2 elementor-widget elementor-widget-text-editor\" data-id=\"ef81bf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most relevant factors for <strong>seo ranking<\/strong> is the number and quality of links from other sites on the network, a fact that search engines interpret as a signal of the popularity of the site to which the links are directed.<\/p><p>For this reason, over the years <a title=\"SEO activity quote and costs: ask the consultant\" href=\"https:\/\/www.outofseo.com\/en\/online-counseling\/\" target=\"_blank\" rel=\"noopener\">seo consultants<\/a> have developed numerous techniques to multiply inbound links by &#8220;artificially&#8221; pumping up the value of their clients&#8217; sites.<\/p><p>The art of purely quantitative artificial <strong>link building<\/strong> worked until Google decided with a series of updates to its algorithms to penalize these techniques and reward the real informational value of Internet pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e4dabb elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"0e4dabb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f1d9562\" data-id=\"f1d9562\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7e0347 elementor-widget elementor-widget-text-editor\" data-id=\"c7e0347\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just think of the seo impact produced by Google Panda 4.0 capable of collapsing the ranking of a behemoth like eBay.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d9ee4d elementor-widget elementor-widget-text-editor\" data-id=\"5d9ee4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To this is due the <strong>shift in interest<\/strong> of industry experts toward content marketing. This is not to say that links have lost importance as a contributing factor in <a title=\"SEO strategies to improve site ranking\" href=\"https:\/\/www.outofseo.com\/servizi-seo-indicizzazione-e-posizionamento-siti-web\/\" target=\"_blank\" rel=\"noopener\">improving google rankings<\/a>, more simply that search engines are now able to assess the genuineness of inbound links (backlinks) and judge the quality of a website&#8217;s content. <\/p><p>Genuine and spontaneous links should include so-called &#8220;<a title=\"Social signals and citations: backlinks that give indications of a site's value\" href=\"https:\/\/www.outofseo.com\/seo-che-cambia-in-origine-era-il-backlink-oggi-la-citazione-social\/\" target=\"_blank\" rel=\"noopener\">social mentions<\/a>,&#8221; or any kind of link from social channels as a result of user appreciation. All the more reason to acquire many subscribers and good engagement through <a title=\"SMM - Marketing through social networks and other social channels\" href=\"https:\/\/www.outofseo.com\/social-media-marketing-virale-e-pubblicita-social-network-advertising-smo\/\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c19494 elementor-widget elementor-widget-image\" data-id=\"3c19494\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.outofseo.com\/wp-content\/uploads\/2023\/05\/social-media-marketing-fidelizzare-clienti.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032628c elementor-widget elementor-widget-text-editor\" data-id=\"032628c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a consequence of all this, the<strong>strategic use of<\/strong> quality<strong>content<\/strong> has taken hold, not only because of its intrinsic value, but precisely because of its ability to attract links and go viral.<\/p><p>In this sense, content marketing borders on <em>link baiting<\/em> or <em>link earning<\/em>: making content that arouses interest to earn links and improve seo ranking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cffbdfe elementor-widget elementor-widget-heading\" data-id=\"cffbdfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO and Content Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-830b609 elementor-widget elementor-widget-text-editor\" data-id=\"830b609\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Seo optimization and content marketing<\/strong> are forms of inbound marketing that aim to increase site visitors without <a title=\"Internet advertising and social media advertising\" href=\"https:\/\/www.outofseo.com\/internet-pubblicita-online-e-su-social-networks\/\" target=\"_blank\" rel=\"noopener\">online advertising investment<\/a>.<\/p><p>The two techniques are strongly related for a number of reasons:<\/p><ul class=\"dt-list\"><li>Content is the key material analyzed by search engines to determine the organic ranking of sites in relation to the keywords used;<\/li><li>All types of content (text, images, video..) support some form of seo optimization;<\/li><li><em>Content syndication<\/em> is a <a title=\"Avoid SEO penalties with the strategy of content marketing and syndication\" href=\"https:\/\/www.outofseo.com\/content-marketing-e-syndication-senza-penalizzazioni-seo\/\" target=\"_blank\" rel=\"noopener\">content marketing technique<\/a> of granting permission for other websites to publish their content as well. When such publication is not accompanied by SEO tricks, one risks incurring penalties related to the problem of duplicate content; <\/li><li>As we have seen, backlinks and social mentions generated through content marketing translate into seo value and improve ranking among search results;<\/li><li>Content is also the material on which one can (and should) act with the <strong>seo technique of internal linking<\/strong> (creating links between pages and content published on the site and social channels). The conscious linking of all this material is a powerful factor in seo optimization that leverages the sophisticated semantic interpretation of content developed by Google and the other engines; <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0b932c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"0b932c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b9e2fe6\" data-id=\"b9e2fe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3268a90 elementor-widget elementor-widget-text-editor\" data-id=\"3268a90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"dt-list\">\n \t<li>Finally, valuable, well-positioned content promoted on social networks gains visibility and generates virality which, in turn, multiplies social mentions and backlinks across the network, in a virtuous circle where content marketing activity is at the center of it all.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4758b99\" data-id=\"4758b99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a20f0f elementor-widget elementor-widget-image\" data-id=\"0a20f0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.outofseo.com\/wp-content\/uploads\/2014\/12\/redaccion-seo-marketing-contenidos.jpg\" title=\"\" alt=\"Redaccion de textos SEO optimizados y marketing de contenidos trabajan juntos para captar trafico en internet\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6723b65 elementor-widget elementor-widget-text-editor\" data-id=\"6723b65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Of course, results also vary depending on the industry in which you are operating: a company in the industrial chemical sector has limited margins of benefit, but think, for example, of the extraordinary results produced by <strong>tourism web marketing<\/strong> combined with <strong>blog marketing<\/strong> and other promotional forms.<\/p><p><em>The content is king<\/em> also in sectors such as: clothing, food, internet, entertainment, culture and many others. Undoubtedly, Made in Italy brands have not yet fully developed the potential of <a title=\"Telling the story of Made in Italy: content marketing and storytelling\" href=\"https:\/\/www.outofseo.com\/storytelling-made-in-italy-content-marketing-pmi-online\/\" target=\"_blank\" rel=\"noopener\">content marketing in storytelling version<\/a>. <\/p><p>In conclusion, <strong>content marketing and seo are two sides of the same coin<\/strong>: businesses and professionals who have the perseverance to devote themselves to both achieve great results and in the medium to long term save on the costs generated by online advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fc19892 elementor-hidden-mobile\" data-id=\"fc19892\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-248a250 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"248a250\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4375be2 elementor-widget elementor-widget-spacer\" data-id=\"4375be2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content Marketing: original content and SEO optimized Content marketing is the production of thematic content for the purpose of generating qualified traffic to the website and increasing visits from users akin to one&#8217;s business goals. Content marketing is a technique ofinbound marketing, which in Italian&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7734","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing: original content and SEO optimized - OUTOFSEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.outofseo.com\/en\/content-marketing-original-content-and-seo-optimized\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing: original content and SEO optimized - OUTOFSEO\" \/>\n<meta property=\"og:description\" content=\"Content Marketing: original content and SEO optimized Content marketing is the production of thematic content for the purpose of generating qualified traffic to the website and increasing visits from users akin to one&#8217;s business goals. 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